Stroop Mug

Stroop Test Fun Psychology Mug! A perfect gift for a cog psych student, teacher, lecturer, researcher, neuroscientist, or practicing psychologist.

- Designed by The Psychology Store
- 11 oz glossy ceramic.
- Bright white glossy finish with a coloured handle and inner rim.
- Dishwasher & Microwave safe.

In psychology, the Stroop effect is the delay in reaction time between congruent and incongruent stimuli. The effect has been used to create a psychological test (the Stroop test) that is widely used in clinical practice and investigation.

A basic task that demonstrates this effect occurs when there is a mismatch between the name of a colour (e.g., "blue", "green", or "red") and the colour it is printed on (i.e., the word "red" printed in blue ink instead of red ink). When asked to name the colour of the word it takes longer and is more prone to errors when the colour of the ink does not match the name of the colour.

The effect is named after John Ridley Stroop